About the brand
Insight, foresight, passion and courage are the main ingredients of the Seventy brand recipe, manufactured and distributed by Ca’ da Mosto, a Venice-based company; for over 40 years its men’s and women’s collections have been featured in international markets worldwide.
The history of Seventy goes hand in hand with the professional development of Mr. Sergio Tegon, a Veneto-born businessman. After working in Coin’s sales department, he decided to quit his fixed job in a structured company to establish his own brand.
His risky decision was then rewarded with the brand’s success: Seventy was established in 1970 and stood out in the fashion market, aided by its products, trendy garments set to inhabit the closet of fashion lovers and more, thanks to the high quality of raw materials and techniques.
During this challenging and exciting period, the attention of Tegon stayed focused on the development of Seventy which started asserting itself as an all-round clothing company: way back in the early Eighties, Seventy offered a men’s and women’s total look.
A contemporary collection, relying on creativity, seeking to predict current trends and thoroughly refined in terms of fabrics and cuts
The company is still a family-run business: in 2000 the three children of Sergio Tegon started working at Ca’ da Mosto, each taking a specific role, but working together in synergy and with passion on the business development.
Francesca, with a BA in architecture, took the creative direction of the Seventy collections; Pierpaolo is responsible for the economic and administrative management of the company, while Giovanna is working on the sales front.
It is on this strong and unquestioned bond between the Tegon family, Seventy and the province of Venice that the success of the company has relied over the years.